Writing for the Web: Helping Website Visitors Engage with Your Work

August 5, 2026, 1:00pm - 2:30pm
Via Zoom 
While screaming into the void can be therapeutic, it’s demoralizing when you feel that way about your website.

Those of us who work at nonprofits spend a lot of our time writing. But many of the techniques we use for writing grant proposals or funder reports don’t translate to writing for the web. 


In this hands-on workshop, we’ll explore the best ways to write for how people actually read on the web.


Participants will learn and apply best practices for:

  • Replacing jargon-laden text with plain language

  • Writing for linguistically diverse audiences

  • Ensuring content is accessible to visitors using screen readers and other assistive technologies

  • Structuring content for search engines and AI tools


Who should participate:

This workshop is for nonprofit professionals who write copy for their organization’s website and other online channels, such as event pages and social media posts.


Facilitators: Clayton Dewey and Johanna Bates


If you have any questions about the workshop, please contact Annette Valdouin at avaldouin@socialinnovationforum.org.


This workshop is generously supported by DevCollaborative. To learn more about supporting SIF’s workshops, please contact Emily Bottie at ebottie@socialinnovationforum.org.







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