Project Quartz (Autos)

watchLAB welcomes you to the pre-qualifying online survey for Project Quartz (Autos)!

Topic: Autos
Genders: All
Ages: 25-65
Sessions Available: April 8th- 11th
Type of study: In-Person
Length: 2.5 Hours
Location: San Jose, CA
Incentive: Up to $400 (Payment would be emailed to you via Tremendous. We estimate that emails would be sent about 8 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Birthdate (mm/dd/yyyy)

Age

Gender

How do you identify…?

Ethnicity

Which of the following best describes your Asian background?

On average, how many hours do you consume Asian media (In language), such as TV, newspapers, the Internet, Social Media, etc. on a weekly basis?

Less than 5 hours5-9 hours 10-19 hours 20-30 hoursMore than 30 hours

On average, how many hours do you consume Spanish media (In Spanish) such as TV, newspapers, the Internet, Social Media, etc. on a weekly basis?

Less than 5 hours5-9 hours 10-19 hours 20-30 hoursMore than 30 hours

What language or languages do you speak fluently to where you’d be comfortable speaking in front of others?

EnglishKorean Mandarin Chinese VietnameseHindi SpanishOther, specify

City

State

Zip Code

Metro Area

Urbanicity

Highest level of education attained

Marital Status

Do you have any children living with you full or part-time? (UNDER 18)

If so, how many and what are their ages?

Employment Status

What is your job title?

What organization do you work for?

What does your organization do? What industry is it in?

In which of the following categories is your TOTAL ANNUAL HOUSEHOLD INCOME BEFORE TAXES?

Do you currently have a valid driver’s license?

YesNo

Please tell us...

What is your vehicle's year?

What is your vehicle's make/model?

What is your vehicle's bodystyle?

What type of engine does your vehicle have?

Gasoline onlyDiesel Hybrid (gasoline & electric) Plug-in Hybrid (gasoline & electric) Battery Electric onlyOther: Specify_______

Was this vehicle purchased / leased new or used?

Bought NewLeased NewBought Used - Certified Pre-OwnedBought Used – NOT Certified Pre-OwnedLeased Used

Are you the primary driver of this vehicle? In other words, do you drive this vehicle more than anyone else in your household?

YesNo

Do you, members of your household, or any close family members work for any of the following industries?

Advertising or Public RelationsMarketing or Opinion Research Companies or Market Research Department Newspaper, magazines, television or radioAutomotive Industry: Manufacturer, Dealer, Supplier, Distributor, Retailer or Lobbyist Service station / garage / auto repair outletRetired None of the above

Within what time frame are you most likely to purchase or lease your next new vehicle?

Within the next 6 months6 to 12 months from now1 to 2 years from now2 to 3 years from now3 to 4 years4 to 5 years5 years +

How involved will you be in the decision to purchase or lease your next new vehicle?

You will be the sole decision maker You will share the responsibility, but make the final decisionYou will share the responsibility, but someone else will make the final decisionYou will have little or no say in the decision

Will you be the primary driver of this NEW vehicle? In other words, will you drive this vehicle more than anyone else in your household?

YesNo

When purchasing/leasing your next vehicle, do you plan to purchase/lease it new or used?

New Used Will Consider Both DK/Refused

Are you leaning more towards purchasing your next vehicle new or used?

NewUsed

Do you typically purchase or lease your vehicles?

PurchaseLease

Thinking about the next vehicle you will purchase as a replacement for your vehicle, how much do you expect to pay?

Less than $35,000 $35,001 to $39,999 $40,000 to $45,000 $45,001 to $55,000 $55,001 to $65,000$65,001 to $75,000$75,001 to $85,000$85,000+

Thinking about the next vehicle you will lease as a replacement for your vehicle, how much do you expect to pay per month?

Less than $400 per month$400 to $499 per month $500 to $599 per month $600 to $699 per month $700 to $799 per month More than $800 per month

For your next new vehicle, are you more likely to purchase a mainstream brand (like Ford or Toyota), or a luxury brand (like BMW or Lexus)? FOR YOU TO DRIVE?

MainstreamLuxury

How likely are you to consider purchasing each of the following types of vehicles?

Entry Luxury SUV (e.g. BMW X1, Mercedes GLA,Volvo XC40)

Near Luxury SUV (e.g. Acura RDX, Audi Q5, BMW X3, Lexus NX)

Mid Luxury SUV (e.g. Acura MDX, BMW X5)

Prestige Luxury SUV (e.g. Cadillac Escalade, Mercedes-Benz G-Class, Lexus LX)

Near Luxury Sedan (e.g. BMW 3 Series, Mercedes-Benz C-Class)

Mid-Size Luxury Sedan (e.g. Audi A6, BMW 5 Series)

Large Luxury Sedan (e.g. BMW 7 Series, Mercedes-Benz S-Class)

Now, please rank the vehicle types in the order that you are most likely to purchase. The vehicle type that you are most likely to consider is first, the one you are next most likely to consider is second, and so on.

What is your first choice?

Entry Luxury SUV (e.g. BMW X1, Mercedes GLA, Infiniti QX30) Near Luxury SUV (e.g. Acura RDX, Audi Q5, BMW X3, Lexus NX)Mid Luxury SUV (e.g. Acura MDX, BMW X5) Prestige Luxury SUV (e.g. Cadillac Escalade, Mercedes-Benz G-Class, Lexus LX)Near Luxury Sedan (e.g. BMW 3 Series, Mercedes-Benz C-Class) Mid-Size Luxury Sedan (e.g. Audi A6, BMW 5 Series) Large Luxury Sedan (e.g. BMW 7 Series, Mercedes-Benz S-Class) Other – Specify

What is your second choice?

What is your third choice?

How likely are you to consider each of the following engine types for your next new vehicle. Assume the engine type would be available in the body style of your choice.

Hybrid Vehicle (HEV)
A vehicle powered by a traditional gasoline engine with an electric motor(s) to provide improved fuel economy and performance while lowering emissions. The engine charges the battery, so the vehicle never has to be plugged in.

Not at all Likely to ConsiderNot very Likely to ConsiderMight or Might Not ConsiderSomewhat Likely to ConsiderVery Likely to Consider

Traditional Gas

Not at all Likely to ConsiderNot very Likely to ConsiderMight or Might Not ConsiderSomewhat Likely to ConsiderVery Likely to Consider

Battery Electric Vehicle (BEV)
Has an electric motor that uses electricity stored in a battery, which is recharged by plugging it in. It does not use any gasoline.

Not at all Likely to ConsiderNot very Likely to ConsiderMight or Might Not ConsiderSomewhat Likely to ConsiderVery Likely to Consider

Plug-In Hybrid Electric Vehicle (PHEV)
Similar to a Hybrid vehicle, it is powered by a traditional gasoline engine with an electric motor(s) to provide improved fuel economy and performance while lowering emissions. The PHEV features a larger battery that can be charged by either the engine or by plugging it in, and it allows the vehicle to be driven on battery power only, like a BEV, for a short trip (20-40 miles, depending on model) with zero emissions.

Not at all Likely to ConsiderNot very Likely to ConsiderMight or Might Not ConsiderSomewhat Likely to ConsiderVery Likely to Consider

Now, please rank the engine types in the order that you are most likely to purchase. The engine type that you are most likely to consider gets a 1, the one you are next most likely to consider would get a 2 and so on?

What is your first choice?

Hybrid Vehicle (HEV) A vehicle powered by a traditional gasoline engine with an electric motor(s) to provide improved fuel economy and performance while lowering emissions. The engine charges the battery, so the vehicle never has to be plugged in.Traditional Gas Battery Electric Vehicle (BEV) Has an electric motor that uses electricity stored in a battery, which is recharged by plugging it in. It does not use any gasoline.Plug-In Hybrid Electric Vehicle (PHEV) Similar to a Hybrid vehicle, it is powered by a traditional gasoline engine with an electric motor(s) to provide improved fuel economy and performance while lowering emissions. The PHEV features a larger battery that can be charged by either the engine or by plugging it in, and it allows the vehicle to be driven on battery power only, like a BEV, for a short trip (20-40 miles, depending on model) with zero emissions.

What is your second choice?

What is your third choice?

You ranked your first choice as the engine type you are most likely to consider.

Which of the following best describes your mindset?

I would only consider this engine typeI strongly prefer this engine type, but would still consider othersI am equally open to considering my 2nd and 3rd choices

How likely are you to consider purchasing or leasing a vehicle from each of the following auto manufacturers?

Japanese

Definitely Not ConsiderProbably Not Consider Might or Might Not ConsiderProbably ConsiderDefinitely Consider

Korean

Definitely Not ConsiderProbably Not Consider Might or Might Not ConsiderProbably ConsiderDefinitely Consider

American

Definitely Not ConsiderProbably Not Consider Might or Might Not ConsiderProbably ConsiderDefinitely Consider

European

Definitely Not ConsiderProbably Not Consider Might or Might Not ConsiderProbably ConsiderDefinitely Consider

Assuming each of the following brands offered a vehicle in the body style and size you prefer, how likely would you be to consider each of them for your next vehicle?

Lexus

Definitely Not ConsiderProbably Not Consider Might or Might Not ConsiderProbably ConsiderDefinitely Consider

Cadillac

Definitely Not ConsiderProbably Not Consider Might or Might Not ConsiderProbably ConsiderDefinitely Consider

BMW

Definitely Not ConsiderProbably Not Consider Might or Might Not ConsiderProbably ConsiderDefinitely Consider

Genesis

Definitely Not ConsiderProbably Not Consider Might or Might Not ConsiderProbably ConsiderDefinitely Consider

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For these last questions, please tell us...How important are each of the following attributes to you when thinking about your ideal luxury vehicle brand?

Family friendly