Back Bar Logo

The name of the Back Bar employee this recap is submitted to.

Your first & last name

Name of all of the Models/Tasters who worked the event.



Total number of drinks sold at promotion.

The number of samples you distributed to customers.

Select all applicable brands that were used at the promotion. Hold down the command or ctrl key to select multiple choices.

What flavors of the brand were featured in this promotion? (If applicable)

What date and time did the promotion start?

What time and date did the promotion end?

What property was the activation held at?

The specific name of the bar/restaurant/club or venue where the promotion was held.

The name of the point of contact at the venue.

How many people does the venue hold?

How many guests/customers were in attendance?

Were special branded logo boards used to promote the cocktail specials?

Did the venue use the appropriate branded glassware for the promotion? (If applicable)

Did the featured brand for the promotion have bottles placed on the venues back bar?

What kind of signage was used to promote the featured brands and drink specials? (ex. Table Tents, etc.)

How many branded POS promotional items were given away at the activation?

Please select one of the following age groups that had the largest presence at the activation.

Which ethnic group was most in attendance?

How many men to women were present? (ex. 3 to 1)

Comments made by servers, bartenders and managers about the product & the promotion.

What were the customers feedback of the product & the promotion

Do you feel the event was successful or unsuccessful? Please explain in detail.

Provide any special notes or comments about the activation, including suggestions or logistical concerns.

Provide examples of what competing brands were doing if present at the event. (Name drink specials, pricing and type of giveaway items) *If applicable.

Each individual photo can not exceed 2 megabytes. Please provide the required number of photos as instructed to you prior to the activation.