Project Belle (Hair)

watchLAB welcomes you to the pre-qualifying online survey for Project Brilliance (Jewelry)!

Topic: Hair
Genders: Women
Ages: 18+
Sessions Available: November 16 - December 11
Type of study: Online Board / IDI followup
Length: Online Board - 5 days, 30-minute daily tasks / IDI - 60 min
Incentive: up to $300 (Payment would be sent to you via Tremendous giftcard. We estimate that payments would be sent out within 4-6 weeks of the study's completion.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to match our client's research criteria, we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Gender

City

State

Zip Code

Metro Area

Urbanicity

Age

Birthdate (mm/dd/yyyy)

Ethnicity

Education

Household Income

Employment Status

Job Title

Company Name/Industry

Have you ever taken part in a market research group discussion, interview or task?

Have you ever taken part in a market research group discussion, interview or task, where the subject matter had anything to do with haircare products?

Are you available for and would you be comfortable taking part in the following two parts of this research study:A 5-day online community platform: This will include privately completing 30-minute daily tasks on an online platform. You will also be required to download an app and use it to take photos and videos of your hair each day. The content produced on the platform and the images/videos you take will not be made public.A 60-minute individual online interview via ZoomThe video and audio recording of the session will be shared with our end client and authorised third parties for target audience understanding, but will not be made public

You will need to be able to join a Zoom session from a laptop/computer device

You will need to be in a quiet space with a good internet connection

How long have you lived in the US?

How would you describe your level of spoken and written English (US)?

Please tell us...

SC1 - Which of the following best describes your role in buying haircare products (e.g., shampoo / hair oils) for yourself?

From the images below, which is the closest match to the natural shape / texture of your hair if you let your hair dry naturally, without styling? If you have different hair textures in various areas of your head, please select your primary hair texture Hair type

Are you currently experiencing a health condition/illness that is affecting your hair?

How would you rate the level of each of the following characteristics of your hair?

Please use the point scale of 1-7 where 1 is ‘None at all’ and 7 is ‘Extremely High’

Dryness

Damage

Frizz

Healthiness

Overall, how concerned, or not concerned, are you about the level of damage in your hair?

Please give your answer on a scale of:

How much effort do you put into addressing or solving your hair concerns?

How frequently, if at all, do you use each of the following on your hair?

Hair dryer

Flat iron (hair straighteners)

Curling iron / tongs

Hair crimpers

Hot rollers

Hot brush

How frequently, if at all, do you use each of the following on your hair?

Permanent hair color (to make hair lighter)

Permanent hair color (to make hair darker)

Permanent highlights

Permanent lowlights

Semi / demi-permanent hair color to make hair lighter (e.g. lasts up to 30 washes)

Semi / demi-permanent hair color to make hair darker (e.g. lasts up to 30 washes)

Temporary hair color (e.g. lasts up to 10 washes)

Permanent wave / curling

Chemical straightening / relaxing

To what extent do you agree or disagree with the following statements about how you feel about

damaged hair?

Please give your answer on a scale of 1-7 where 1 is ‘Completely disagree’ and 7 is ‘Completely

agree’

Damage to hair mostly comes from how it’s treated and cared for

Some hair is more prone to damage, even when it’s well looked after

Thinking about your individual hair strands (not how full your hair looks or how much hair you have overall), which statement best describes their thickness?

Thinking about how much hair you have overall (not how thick the individual strands are), which statement best describes it?

Which one of the following words would you use to describe the thing you dislike the most about your hair?

Which of the following best describes your hair?

How satisfied are you with each of the following characteristics of your hair?

Please give your answer on a scale of 1-7 where 1 is not at all satisfied and 7 is completely satisfied.

Overall appearance

Volume

Healthiness

Thinking Which of the following products do you use in your haircare routine? Please select all that apply.

ShampooConditioner2 in 1 shampoo + conditionerMask (Rinse-off)GelMousseDry ShampooAerosol HairsprayNon-Aerosol HairspraySerum/OilHeat Protect SprayShine SprayLeave-In Conditioner / DetanglerHair butterStyling Cream / LotionWax / PomadeTexture SprayCombing crèmeRefresh sprayAnti-humidity treatmentLeave-in creamLeave-in treatmentScalp treatmentOther (please tell us)None of the above

S2.3b*

Below are pairs of statements about how people feel about their hair

Choose the statement you more closely align with

Statement A:

I prefer a simple, minimal haircare routine that’s quick and easy.

Statement B:

I’m happy with multi-step haircare routines if that’s what it takes to get the look I want.

Statement A:

My haircare routine generally stays the same, no matter what’s going on.

Statement B:

I change my haircare routine depending on needs, occasions, trends, seasons, or how I want my hair to look.

Statement A:

I prioritize value for money when buying products.

Statement B:

I’m willing to pay more for beautiful products, superior ingredients, or high performance.

S2.3c*

Below is a pair of statements that people have made about what they are looking for from the haircare products they use.

For the pair, please use the scale to indicate where you sit in terms of agreement between the two statements:

1 – Completely agree with Statement A

7 – Completely agree with Statement B

Statement A:

I enjoy trying new or trending products. Statement B:

I prefer sticking to products I know work for me.

Thinking about your hair overall, how would you rate the following?

Please give your answer using a 7-point scale where 1 is ‘Very poor’ and 7 is ‘Excellent’

Appearance

Condition

Manageability

S2.4a*

Below are pairs of statements about how people feel about their hair

For each pair, please use the scale to indicate where you sit between them:

1 – Completely agree with Statement A

7 – Completely agree with Statement B

Statement A:

I prefer a simple, minimal haircare routine that’s quick and easy.

Statement B:

I’m happy with multi-step haircare routines if that’s what it takes to get the look I want.

Statement A:

I don’t mind putting time into my hair every day.

Statement B:

I prefer styles or approaches that reduce daily effort.

Statement A:

I like to wear and care for my hair’s natural shape / texture.

Statement B:

I often change my hair shape or texture for different looks or more control.

S2.4b*

Which, if any, of the following words would you use to describe the bad things about your hair - the things you consider negative or dislike about it, select as many that are relevant to you

Of the factors you selected above, please select the one you dislike the most

S2.4c

Which statement best describes the length of your hair?

S2.4d

Overall, how concerned, or not concerned, are you about dryness in your hair?

Please give your answer on a scale of:

1 – Not at all concerned
4 – Moderately concerned
7 – Extremely concerned

S2.4e*

How frequently, if at all, do you use each of the following on your hair

Hair dryer

Flat iron (hair straighteners)

Hair crimpers

Hot rollers

Hot brush

S2.4f

When creating or defining your curls, how often do you set your hair while it cools, for example using pin curls, rollers, flexi-rods or a cold-air curling device?

S2.4g

Which of the following best describes how you typically wear your hair over the course of a month?

S2.5b

Below To what extent do you agree or disagree with the following statements about how you feel about your hair?

Please give your answer on a scale of 1-7 where 1 is 'Completely disagree' and 7 is 'Completely agree'

As long as my hair is clean, I don’t put much thought or effort into it

My hair is just something I manage — it isn’t a big part of who I am

I’m not very interested in hair trends, products or routines

S2.5c*

Thinking about your hair overall, how would you rate the following?

Please give your answer using a 7-point scale where 1 is ‘Very poor’ and 7 is ‘Excellent’

Appearance

Condition

Manageability

S2.5d

How satisfied, if at all, are you with the level of each of the following characteristics of your hair? Please answer on the 7-point scale below, where 1 is not at all satisfied and 7 is completely satisfied

Overall appearance

Shine

Dryness

Damage

Dryness

Frizz

Which of the following best describes you?

S2.6d*

Below are a pair of statements that people have made about what they are looking for from the haircare products they use.

For this pair, please use the scale to indicate where you sit between them:

1 – Completely agree with Statement A

7 – Completely agree with Statement B

Statement A:

I need products that transform or reshape my hair.

Statement B:

I want products that enhance my natural hair as it is.

S2.6e

To what extent do you agree or disagree with the following statement about how you feel about damaged hair?

Please give your answer using this 7-point scale:

1 — Completely disagree

4 — Neither agree nor disagree

7 — Completely agree

I expect some level of damage to my hair, and I’m fine with this

S2.6f

When you’re finished with your haircare routine, how satisfied, if at all, are you with the outcome of what your hair looks and feels like? Please answer on the 7-point scale below, where 1 is not at all satisfied and 7 is completely satisfied

Overall appearance

S2.7a

Overall appearance

Shine

Healthiness

Smoothness

Which of the following best describes why your hair is the way it is?

S2.7d*

Below is a pair of statements about how people feel about their hair.

For the pair, please use the scale to indicate where you sit between them:

1 – Completely agree with Statement A

7 – Completely agree with Statement B

Statement A

I prefer a simple, minimal haircare routine that’s quick and easy.

Statement B

I’m happy with multi-step haircare routines if that’s what it takes to get the look I want.

I’d like to ask just a few more questions about yourself. Which of the following words would your friends use to describe you? Please try to pick at least 3, but no more than 5.

OPTIMISTICCALMMOTIVATEDINTELLIGENTCONFIDENTFRIENDLYALOOFFORGETFULFUNPESSIMISTICLOYALHARD WORKINGFUNNYTALKATIVESERIOUSLIVELYOPENSELF-CONSCIOUSTHOUGHTFULWARMSHY

Are you able to independently:

1) Join an online platform via a reliable working browser

2) Download an app to then share videos and photos of yourself

3) Join a Zoom video meeting, including using your microphone and camera

Study Details

Are you available for and would you be comfortable taking part in the following two parts of this

research study:

1) A 5-day online community platform:

This will include privately completing 30-minute daily tasks on an online platform. You will also be

required to download an app and use it to take photos and videos of your hair each day. The

2) A 60-minute individual online interview via Zoom

The video and audio recording of the session will be shared with our end client and authorised third

parties for target audience understanding, but will not be made public

You will need to be able to join a Zoom session from a laptop/computer device

You will need to be in a quiet space with a good internet connection

Contact Information